Role: Motion Graphics / Design (After Effects), Editing
Since 2019 I have worked with Paddy Power / Betfair's Motion Design team to create adverts and marketing content for their products. These range from short social ads that appear within Youtube, Twitter and Facebook, to full length broadcast adverts for various territories across the globe.
Each project often requires multiple outputs to cater for variations in length, aspect ratio, currency and the offer itself.
Projects are created within After Effects and Premiere. Brand assets are first created by the digital team for print and static campaigns. I then take a brief and animate these into motion assets, adding voice overs, sound effects and music to bring them to life.
Below are a selection of still frames from motion advertisements.
Below is a sample of Motion Design work of Royal Ascot 2021 showing the same concept in 2 different aspect ratios.
An edit from a video series showcasing the lives of Paddy Power employees